WIR group Overseas Business Development Director Yasha Chatab was in Malta in early March to deliver a keynote speech in “Mediterranean BLUE”, a Mediterranean Tourism Foundation annual forum. In the speech, Yasha talks about Destination Branding and how destinations must think about the now and the future, even though they are rich in historical content and artifacts. Today’s game is about relevance and context, and whatever we do must have them.
Other keynote speeches were done by top industry experts from the Mediterranean, as well as an exciting highlight that came from the King of the Ashante kingdom in Ghana.
In the same event, Yasha also delivered a presentation in the Technology in Hospitality masterclass, in which he spoke about the use of Augmented Reality, Virtual Reality, and mixed reality in the industry.